'Just Cook' APP
Freelance Project
USAGE PROCESS ANALYSIS
For this freelance project, I was commissioned to design a cooking app. I led the user research process, conducting market research with over 100 target users through questionnaires and interviews. This allowed me to gather and analyze data to pinpoint user pain points, refine the company’s strategy, and define key processes and functionalities with precision.
INFORMATION ARCHITECTURE
I led the design of the product information structure and key user operations, leveraging insights from extensive UX research. I developed user flows and design solutions that streamlined interactions and enhanced usability. Additionally, I facilitated discussions with product and project managers to ensure the feasibility and alignment of the design plan with user needs and business goals.
LOW FIDELITY MODELS
I created a low-fidelity prototype for the main page functions, expertly mapping the user flow to ensure intuitive design. By leading usability testing with potential users, I validated the product's feasibility and applied iterative refinements based on their feedback, demonstrating my commitment to a user-centered design approach and excellence in UX optimization.
DESIGN SPECIFICATION
I spearheaded the UI design, setting critical design standards for theme colors, fonts, and styles. My strategic focus on user-centered design not only refined the visual appeal but also dramatically enhanced overall user experience and interaction.
INTERACT - HIGH FIDELITY MODELS
In this project, I took the lead in crafting high-fidelity prototypes, translating complex design concepts into polished, user-ready visuals. I meticulously developed detailed, interactive prototypes that brought the user experience to life, ensuring every element aligned with the strategic vision and user needs. My expertise in creating precise, high-fidelity designs was pivotal in showcasing the product’s functionality and aesthetics. Through iterative feedback and refinement, I significantly enhanced usability and user satisfaction, demonstrating my ability to deliver both visually compelling and highly functional design solutions.
